Steve Jobs

Steve Jobs on Marketing

When Steve Jobs returned to Apple in 1997, he found a company completely unlike the one we see today.
It had lost its purpose.
His focus on creating amazing products was legendary, as was his understanding of marketing.
So, it's worth noting the first TV spot he produced upon returning to the company he co-founded. It's one of my favorites.
But before the spot ever aired, Jobs wanted to explain it to his team at Apple.
This is important.
Watch the whole thing and trust me...it applies to all of us.

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