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Search. Explained.
Tuesday September 30th, 2014
  by: Jeff Behan

My oft-quoted friend, Doug Erickson, introduced me to a great blog called The Story of Telling. I find a wealth of valuable content there and, as always, to try to view it through the lens of the services we provide our clients.

Here's an excerpt from a recent post:

"See all those people whipping out their smart phones as soon as they stop at a red light, or when they miss the bus, or are standing next to another real live person in the queue for the group exercise class at 5:30am? They're not avoiding boredom, they're searching -- but not for information or laughs or updates -- they are searching for a feeling. They want to go to the place that gives them that feeling.

We want places to go and places to be. Places to kill time -- or, more likely, places that make us feel a little less lonely in the moment. Places to learn. Places to share. Places that make us feel safe, or smart, or connected, or funny, or hopeful for the future. But most of all, I think we want places to belong and places where we feel like we matter. Those places used to be our family homes, our dinner tables at 6pm, or football games with friends on Saturday afternoons. Increasingly, they are digital spaces that we carefully curate. So whatever you're building, think beyond features, functionality and design and think first about how your user wants to feel when s/he arrives at the place you've built." 

I am amazed at the weight of wisdom in this brief post - and couldn't agree more. Increasingly, this perspective fuels the way I think about every project we undertake at VisionTrust. It is changing the way we write, the way we design and the way we program. Do you see it? JB

Smiles Change The World
Saturday January 25th, 2014
  by: Jeff Behan

This is such a great idea and it's right up the alley of our core customers...orthodontists! We all believe that a smile can change the world - and I love the way this Coke ad demonstrates that simple truth. This is definitely a good one for you to share with your team, your patients and your community. They crowdsourced it too - so it's not just make-believe. Enjoy!

The Power of Mom
Thursday January 9th, 2014
  by: Jeff Behan

The Olympics are kind of a big deal, right. Well - magnify that times 10 where I live. Colorado Springs is home to the US Olympic Training Center, the US Olympic Committee and many of the Olympic Team Headquarters are also here...and not just Winter Sports as you might think.

One of the common themes Olympic athletes share is the love and sacrifice their parents gave in their pursuit of excellence. I love those stories. I love the way they demonstrate the depth and breadth of a parent's love. Many of them endure long periods of separation (as one parent stays with the athlete for months at time) and the other holds down the home fires. 

Check out this incredible new video (ad) from P & G. It does a great job of making an emotional connection with the viewer (yeah - my eyes leaked a little). As you watch it, be sure to remember that when a parent pays for treatment for their child - you become a part of the sacrifice of love. Pretty cool, huh?!

Viral Video - Good Goal Or Waste of Time
Tuesday October 22nd, 2013
  by: Jeff Behan

As video producers we've been asked more than once how to make a viral video. The answer we usually give is, "You don't make it go viral. It either does or it doesn't." More than that, the value to an Orthodontist wouldn't go much further than bragging rights. The fact is - if you operate a local business the most valuable web connections you can make are local - so the world-wide aspect of the web is less valuable to you than to businesses without any geographic boundaries. We found this video online and wanted to share it with you here. Enjoy!

If you're interested in creating some really compelling video content that will help you make strong, emotional connections, check out our video production services. We'd love to help you tell your story.

5 Year Old On Branding
Monday April 15th, 2013
  by: Jeff Behan

Here's a fun look at the power of consistent presentation of your brand or trade mark - through the eyes of a 5 year old girl.
Cute meets informative.

Now, in a article in the June 1 issue of The Week, "Apple is the most valuable brand in the world for the second year in a row, according to IBM took second place, moving Google to third, while McDonald's and Microsoft placed fourth and fifth. Coca-Cola, Marlboro, AT&T, Verizon, and China Mobile rounded out the top 10.

Steve Jobs on Marketing
Thursday February 21st, 2013
  by: Jeff Behan

When Steve Jobs returned to Apple in 1997, he found a company completely unlike the one we see today.
It had lost its purpose.
His focus on creating amazing products was legendary, as was his understanding of marketing.
So, it's worth noting the first TV spot he produced upon returning to the company he co-founded. It's one of my favorites.
But before the spot ever aired, Jobs wanted to explain it to his team at Apple.
This is important.
Watch the whole thing and trust applies to all of us.