Vision Trust Blog

Tuesday September 30th, 2014
  -- by: Jeff Behan

My oft-quoted friend, Doug Erickson, introduced me to a great blog called The Story of Telling. I find a wealth of valuable content there and, as always, to try to view it through the lens of the services we provide our clients.

Here's an excerpt from a recent post:

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Saturday January 25th, 2014
  -- by: Jeff Behan

This is such a great idea and it's right up the alley of our core customers...orthodontists! We all believe that a smile can change the world - and I love the way this Coke ad demonstrates that simple truth. This is definitely a good one for you to share with your team, your patients and your community. They crowdsourced it too - so it's not...

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Thursday January 9th, 2014
  -- by: Jeff Behan

The Olympics are kind of a big deal, right. Well - magnify that times 10 where I live. Colorado Springs is home to the US Olympic Training Center, the US Olympic Committee and many of the Olympic Team Headquarters are also here...and not just Winter Sports as you might think.

One of the common themes Olympic athletes share is the love...

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Tuesday October 22nd, 2013
  -- by: Jeff Behan

As video producers we've been asked more than once how to make a viral video. The answer we usually give is, "You don't make it go viral. It either does or it doesn't." More than that, the value to an Orthodontist wouldn't go much further than bragging rights. The fact is - if you operate a local business the most valuable web connections you...

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Thursday July 18th, 2013

Our friend Doug Erickson - a consultant to the radio industry - shared this video with Jeff Behan and we thought we would share it with you here. Sir Paul McCartney addressed teamwork and collaboration, Beatles style, and we hope it inspires you to, a) build a team that makes teamwork look easy (a process that actually takes a lot of intention...

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Monday April 15th, 2013
  -- by: Jeff Behan

Here's a fun look at the power of consistent presentation of your brand or trade mark - through the eyes of a 5 year old girl.
Cute meets informative.

Now, in a article in the June 1 issue of The...

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Thursday February 21st, 2013
  -- by: Jeff Behan

When Steve Jobs returned to Apple in 1997, he found a company completely unlike the one we see today.
It had lost its purpose.
His focus on creating amazing products was legendary, as was his understanding of marketing.
So, it's worth noting the first TV spot he produced upon returning to the company he co-founded. It's one of...

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